Privacy Policy

Last Updated: January 2026

Aston Arena ("we," "us," "our," or "Company") operates the astonarena.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data: Name, email address, telephone number, and any other information you voluntarily provide through contact forms or enquiries.
Technical Data: IP address, browser type, operating system, pages visited, time spent on pages, and referral sources.
Cookies: Information stored on your device through cookies and similar tracking technologies.
Usage Data: Information about how you interact with the Site, including clicks, scrolls, and navigation patterns.
Device Information: Device type, unique identifiers, and mobile network information.

How We Use Information

We use the information we collect for various purposes, including:

To improve and optimise the Site's performance, content, and user experience.
To conduct analytics and monitor traffic patterns using tools such as Google Analytics.
To track affiliate commissions and performance across partner casino and betting sites.
To send you promotional emails, updates, and newsletters (with your consent).
To respond to your enquiries and provide customer support.
To comply with legal obligations and prevent fraudulent activity.
To personalise your experience and deliver targeted content.

Cookie Policy

The Site uses cookies and similar tracking technologies to enhance your experience. Types of cookies used include:

Essential Cookies: Required for Site functionality (e.g., security, session management).
Analytics Cookies: Used to understand how visitors interact with the Site (e.g., Google Analytics).
Affiliate Tracking Cookies: Used to track referrals to partner casinos and betting sites for commission purposes.
Marketing Cookies: Used for retargeting and promotional purposes.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality. For more information, visit aboutcookies.org.

Third-Party Links

The Site contains links to external casino websites, betting platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We recommend reviewing their individual privacy policies before providing any personal information or engaging in gambling activities.

By clicking on third-party links, you leave our Site and assume all associated risks. We do not endorse or control the practices of external websites.

Your Rights

Under UK GDPR and Data Protection Act 2018:

Right to access your personal data.
Right to rectification of inaccurate data.
Right to erasure ("right to be forgotten").
Right to restrict processing.
Right to data portability.
Right to object to processing.
Right to withdraw consent at any time.

If you are a US resident: You may have rights under applicable state privacy laws (e.g., CCPA). To exercise these rights, contact us using the information below.

To exercise any of these rights, please contact us at privacy@astonarena.co.uk with details of your request.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Personal Data: Retained for up to 3 years from last contact or as required by legal obligations.
Analytics Data: Retained for up to 26 months by Google Analytics.
Affiliate Tracking Data: Retained for up to 24 months for commission reconciliation.
Cookies: Retained according to individual cookie expiration settings (typically 1-24 months).

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Email: privacy@astonarena.co.uk
Website: astonarena.co.uk
Jurisdiction: United Kingdom

If you believe we have violated your privacy rights or wish to lodge a complaint, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be effective upon posting to the Site. Continued use of the Site following notification of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.